Africell Group has officially launched Africell Business, a new enterprise-focused brand aimed at delivering advanced connectivity, digital solutions, and tailored services to corporate institutions and small and medium enterprises (SMEs) in Sierra Leone.
The launch event was held at The Lead Hotel in Aberdeen, Freetown, and attracted senior government officials, private sector leaders, corporate clients, and development partners.
Speaking at the event, Africell Chief Executive Officer, Shadi Gerjawi, described Africell Business as a strategic shift from traditional telecom services to customized enterprise solutions. He said the initiative involves restructuring internal operations, investing in specialized corporate teams, improving service delivery, and deploying secure digital platforms to meet the evolving needs of businesses.
Gerjawi outlined key focus areas of the new brand, including cloud hosting, data management, satellite monitoring, and integrated digital payment services, noting that SMEs remain central to Africell’s long-term growth strategy.
Benjamin Okoro, Africell Group Head of Corporate Business, said Africell Business is designed to strengthen corporate partnerships through service digitization and responsive client engagement. He introduced the Africell Business Client Portal, a digital platform that allows corporate customers to manage their accounts efficiently.
He also unveiled Africell Business Heritage, an initiative that recognises indigenous enterprises for innovation, resilience, and job creation. Three local SMEs were honoured at the launch for their contributions to national development.
Delivering remarks at the ceremony, Minister of Information and Civic Education, Chernoh Bah, commended Africell for its investment in local talent, media innovation, and community engagement. He said the introduction of Africell Business would significantly improve access to digital services for enterprises, particularly SMEs, which play a critical role in Sierra Leone’s economic growth.
In a statement, Minister of Communication, Technology and Innovation, Salima Bah, said Africell Business represents a transition from simply providing connectivity to enabling digital transformation across key sectors. She disclosed that government investment in digital infrastructure has strengthened national network coverage, creating a solid foundation for enterprise digital expansion. She called for sustained collaboration to integrate more startups and SMEs into the digital economy.
In his keynote address, Chief Minister Dr. David Moinina Sengeh said the launch aligns with the government’s National Development Plan and its vision to transform Sierra Leone into a green, inclusive middle-income country by 2039. He noted that Africell’s investments in 5G technology, fibre connectivity, and enterprise solutions are enhancing national competitiveness and promoting digital inclusion.
The event featured raffle draws, with invited guests winning smartphones, WiFi routers, and a Samsung S26 as the star prize.
Africell also announced a promotional campaign offering FIFA World Cup 2026 tickets to business customers who sign up for, activate, or renew Africell Business services under 12-month contracts. The promotion includes five weekly draws and two grand prize winners.
Africell Business is expected to play a key role in expanding enterprise digital solutions, improving corporate connectivity, and strengthening SME support services as part of Africell Group’s long-term commitment to deepening Sierra Leone’s digital economy.
